YogaFest 2017


Festival Intern

From May to August 2017, I lived at Song of the Morning Yoga Retreat as the YogaFest intern. My overall role was to aid in the coordination of the four-day festival that hosts over 600 people and volunteers. Given my creative background, the staff tasked me with designing a logo for the event t-shirt. With a general sketch to go by, I produced a 4-color shirt design that highlights the festival's focus on nature and harmony.

Role:

  • Graphic Design
  • Print

Tools:

  • Illustrator
  • InDesign
  • Photoshop
Yoga text outline sketch
Original sketch | designed with Emma Jauw
2017 YogaFest design
Final design
Mock up of design on teal shirt
Shirt mock-up for printers
Group photo of festival workers in event t-shirts
Festival volunteers | I'm on the far right!

YogaFest 2018/19


2018 Role

Following my 2017 internship, I continued providing volunteer graphic design work for Song of the Morning and produced the logo for the 2018 festival.

2019 Role

I returned to YogaFest in July 2019 as a volunteer by helping the festival with essential designs and layout for the program guide. I also worked during the festival as the Camping & Parking Director.

Role:

  • Graphic Design
  • Print

Tools:

  • Illustrator
  • InDesign
  • Photoshop

Logo Design

I was asked by the YogaFest Coordinator to create a new design for the 2018 festival inspired by stained glass. With a detailed illustration as reference, I produced a vibrant logo for use in event marketing, print and merchandise. The logo was used again in 2019.

Color sketch of 2018 design
Design reference | illustrated by Emma Jauw
Drafted digital design for 2018
Initial draft in 2018
2019 YogaFest logo

Program Guide & Additional Graphics

Design Assets

I designed various graphics for use in the 2019 program guide and social media, including icons for the festival map (see below).

Program Guide

As a lover of layout design, I volunteered to create the 2019 program guide which details all festival information including the schedule, map and event mission. The visual components of prayer flags and wooden post signs tie into the physical space of the festival which uses both as decoration for the weekend- and brings together two main elements of the festival: yoga and nature immersion.

Yogi in lotus with sunset colors graphic

YogaFest 2020

Logo Design

Given creative freedom for the 2020 logo, I chose to show a nightscape of the main view at Song of the Morning Yoga Retreat. I encompassed the design into a long oval for a retro bumper sticker look with wrap-around text.

YogaFest 2020 oval logo