YogaFrost was a donation-based online event in February 2021. Presenters sent in pre-recorded yoga video programs that were livestreamed over three days for over 500 people. The goal of the event was to bring together the yoga community and raise money for Song of the Morning Yoga Retreat over the pandemic shut-down. Learn more here.
I was the event coordinator for YogaFrost which consisted of everything from presenter communication and marketing to video editing and livestream hosting. From a design end, I crafted a whimsical winter-themed logo and other graphics for use on social media and during the livestreamed event.
The logo is based on a bridge at the Song of the Morning property encapsuled in a snow-globe to invoke the winter theme of the event. The design was also printed onto tote bags with a custom font.
As a livestreamed event, it was important to display program information during and between video presentations. Using the logo graphic as a base, I compiled a few variations for use in title slides and animated transition clips.